ROUKAYA B LIVE ON HYPE THEM

HYPE THEM returned with a bang on the airwaves last month. Hosting duo, kaoti & sher, welcomed Salford’s Roukaya B to the show for an incredible live session and chat. Roukaya B has been making moves in the Northern music scene, fusing sounds of jazz, RnB and soul. Therefore, we were beyond excited to share her genre-bending melodies on Reform Radio.

Check out the full live session and show below.

Off the back of the show, we caught up with Roukaya to find out more about her musical journey and inspirations.

Please can you introduce yourself (name, pronouns and star sign) 

I am Roukaya B, she/they and a Gemini. 

If you had to describe your music in three words to someone who had never heard it before, how would you describe it?

If I had to describe my music in three words – which is very hard for me – I would describe my music as “analog in digital”.

Where did your journey with music begin?

It’s always been a part of me to be honest. I’ve always felt connected to music very deeply and as though I really understood it from an early age. For example, how certain songs would make me feel when you heard them or being able to pick up melodies and lyrics really quickly. 

In primary school my older sister and I would make up dance routines to our favourite songs. I would sing, and in high school I did BTEC music which taught me about basic production and music theory. This was where I started to focus on refining singing more. From here and alongside A Levels, I did a little stint in the Manchester United Youth Foundation Choir. This taught me a lot about my higher range and blending with other voices. 

After completing my academic college studies aged 18, I enrolled at Access To Music in Manchester to do a vocal artist course. This taught me more about my range and studio workflow. It was where I began developing my writing skills, started busking in the city centre and where I first auditioned for Little Mix The Search. 

I think this period in my life was really the solidifying factor of where my music journey began. Having danced with the rhythm for years and swayed with only academics for a couple at an A Level college, my studies at Access opened my eyes to the possibilities of what I could do with music and why I feel it as deeply as I do. It felt like a natural step back into something that was, at this stage, partially unknown, if that makes sense.

Have there been any important figures/role models in your musical journey or any that have inspired your sound/aesthetic?

Diving into that whole “analog in digital” to describe my sound, I’d say I resonate with artists of that similarity, like Amy Winehouse, Joy Crookes, Raye, Erykah Badu and Greentea Peng. I love artists that fuse or blend genres. My sound is definitely inspired by that and I think it’s showcased in not only beat selection, but flow and tone. I take a lot of inspiration from rap styles and love me some early 2000’s hip-hop, West coast and different styles of UK rap. I think it can be seen in even my most contemporary releases. 

Where do you find inspiration for your creativity?

Usually it’s something that flows out of me, a melody of something, a flow, or a kind of cadence. My approach to creativity is very holistic. There is no specific knack or place, position, maybe even real reason for creating. It is more about capturing the essence of something. It definitely involves feeling what the vibe of something is too. For example, the track, the room I’m in, or the emotion I’m currently experiencing. I think that, combined with my everyday human experience, is where I find inspiration for my creativity.  

How does your music writing process look?

The first steps definitely involve the inspiration for the creativity mentioned in the previous question. Usually from this I have some sort of rough outline of how I want something to feel and sound. Intelligibility on the other hand is different. Depending on what is laid down, some vocal phrases might say words which also contextualise the mood set. Alternatively, the whole take could be freestyle and the rhyming scheme and context may also be there for me when listening back to the voice memo or project laid down in the software. 

In terms of collaboration, the process above may be how we work it. However, if there’s a hook or verse already laid down by the collaborator, I have an alternative process. This involves listening to the track a couple times to grasp the overall vibe, cadence, lyrical content and context. Then, either on the second or third listen of the song, I will freestyle something I think suits the track and my vibe. 

If you had to recommend a music-centred event, space or venue in Manchester to somebody, where would you point them to?

Do Not Disturb for your intimate vibes. Also, 0161 Spotlight, Savage PnP, Sofar Sounds, Black Creative Trailblazers and Heads UK have an array of creative things to get involved with. Formatt GG also has a cool event coming up at the end of May to keep your eyes peeled for. 

I’ll also say keep an eye out for Beyond The Music 2025. There will be so much to explore there and I know Factory International also has really cool showcases and events.

What do you see for the future of your music? Do you have any particular goals you’d like to achieve with your creative journey?

For the future of my music, I see myself being very experimental. I see myself diving in more with the capabilities of the human voice and seeing how it can be communicated through music as an instrument. I have a lot of really cool demos in the mix. These are blending more alternative/indie styles with soul, jazz, blues and rap. I’m really excited to start reworking them later this year to see what comes out of the project. 

With my creative journey, my goals are to release music that continuously inspires me to create more. I want to create a community that unites those that have taken a few years to figure out what’s going on and how they truly want to express or communicate that. My goal is to make music that unites the outcasted or those labelled as something other than just being themselves. We’re all just figuring out what life is and my main goal is to capture the journey of chaos and the beauty of life. 

Where’s the best place for people to find you on social media and to find your music?
Instagram for gig updates and hot pics @iamroukayab. TikTok if you want the real me @badgyalroukrouk. My music is out on all streaming platforms – just search Roukaya B.